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Boutique project

Class: Merchandising Planning and Buying

Created my own brick and mortar boutique concept, defining its brand identity, target market, product mix and range plan. â€‹

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Concept

Customer Profiles

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Brand Mix

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Store Merchandise

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Range Plan

Skills Gained

  • Brand concept development

  • Range planning and buying

  • Assortment planning

  • Market positioning​​

  • Customer profiling

  • Strategic business planning

 

​Reflection

This project allowed me to merge creativity with a future orientated outlook, strengthening my analytical and styling skills while managing all aspects of a boutique concept, from brand development to merchandise planning.​

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