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Boutique project
Class: Merchandising Planning and Buying
Created my own brick and mortar boutique concept, defining its brand identity, target market, product mix and range plan.
Concept
Customer Profiles
Audace
Logo and Name
Store Launch
Audace
1/6
Customer Profile 1
Customer Profile 2
Customer Profile 3
Customer Profile 1
1/3
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Brand Mix
Runway Pieces
Collaborations
Brand Mix
Runway Pieces
1/4
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Store Merchandise
Tote Bag
Lighter
Jewelry Tray
Tote Bag
1/7
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Range Plan
Skills Gained
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Brand concept development
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Range planning and buying
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Assortment planning
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Market positioning
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Customer profiling
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Strategic business planning
Reflection
This project allowed me to merge creativity with a future orientated outlook, strengthening my analytical and styling skills while managing all aspects of a boutique concept, from brand development to merchandise planning.
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