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Class: Luxury Industry
Developed a children’s line for Jil Sander, conducting market and competitor analysis and developed and manufactured a product.
definition of brand
Jil Sander is the epitome of modern minimalism and quiet luxury. The designs elevate purity and embody intellectual sophistication.
Jil Sander’s children’s line embodies minimalist elegance with refined simplicity. The collection offers basics with clean lines, moveable silhouettes and soft, high-quality fabrics.
Brand Positioning Map
Children's black dress Retail Price of a black wool sweater vs Sustainability
Children's black dress
Retail Price vs Style
competitor price positioning
product & measurements
Height
2Y- 93-98cm
4Y- 104-110cm
6Y-111-117cm
Width (Bust)
2Y- 50-51cm
4Y- 52-53cm
6Y - 54-55cm
Sizes
2Y
4Y
6Y
production
Belee Milano and Couturects Milan, Italy
Belee Milano
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Fabric= cotton
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150 units/color (units split in three sizes)
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Embroidery costs €250 (machine set up/file creation) + 5 euro/unit on production costs
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Fabric/Trims Research and Selection costs: €390,00
Couturects
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Techpack Creations: €460,00
final costs
Price
Prototype
€970,00 (Comes in one size)
Deposit on production
€1000,00
Estimated production costs
€30,00 - €50,00
Additional Costs
€12
(390) + (460) + (970) / (150)= €12
Embroidery
€6.67
(250) / (150) = 1.67 (5) + (1.67)= 6.67
Final Costs: €48.67 - €68.67
Retail Price: €270
Wholesale Price: €90
Ex Works Price: €60
distribution
Kith- 49 Rue Pierre Charron, 75008 Paris
Jil Sander
Prices: €490-€4,950
Moncler
Prices: €270-€2,700
Saint Laurent
Prices: €378-€462
Jacquemus
Prices: €315-€470
KITH Kids
Prices: €57-€220
Dresses: €110-€140
Skills Gained
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Market Research
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Brand Positioning
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Product Development
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Price Strategy
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Distribution Planning
Reflection
This project gave me hands-on experience in launching a new product line, from market analysis to production and distribution, reinforcing my ability to execute complex projects in the luxury sector.