.png)
Class: Luxury Industry
Developed a children’s line for Jil Sander, conducting market and competitor analysis and developed and manufactured a product.
​
definition of brand
Jil Sander is the epitome of modern minimalism and quiet luxury. The designs elevate purity and embody intellectual sophistication.
​
Jil Sander’s children’s line embodies minimalist elegance with refined simplicity. The collection offers basics with clean lines, moveable silhouettes and soft, high-quality fabrics.
Brand Positioning Map
Children's black dress Retail Price of a black wool sweater vs Sustainability
Children's black dress
Retail Price vs Style
competitor price positioning
product & measurements
Height
2Y- 93-98cm
4Y- 104-110cm
6Y-111-117cm
Width (Bust)
2Y- 50-51cm
4Y- 52-53cm
6Y - 54-55cm
Sizes
2Y
4Y
6Y
production
Belee Milano and Couturects Milan, Italy
​Belee Milano
-
Fabric= cotton
-
150 units/color (units split in three sizes)
-
Embroidery costs €250 (machine set up/file creation) + 5 euro/unit on production costs
-
Fabric/Trims Research and Selection costs: €390,00
Couturects
-
Techpack Creations: €460,00
final costs
Price
Prototype
€970,00 (Comes in one size)
​
Deposit on production
€1000,00
Estimated production costs
€30,00 - €50,00
​
Additional Costs
€12
(390) + (460) + (970) / (150)= €12
​
Embroidery
€6.67
(250) / (150) = 1.67 (5) + (1.67)= 6.67
​
Final Costs: €48.67 - €68.67
Retail Price: €270
Wholesale Price: €90
Ex Works Price: €60
distribution
Kith- 49 Rue Pierre Charron, 75008 Paris
​
Jil Sander
Prices: €490-€4,950
​
Moncler
Prices: €270-€2,700
​
Saint Laurent
Prices: €378-€462
​
Jacquemus
Prices: €315-€470
​
KITH Kids
Prices: €57-€220
Dresses: €110-€140
Skills Gained
-
Market Research
-
Brand Positioning
-
Product Development
-
Price Strategy
-
Distribution Planning​
​
Reflection
This project gave me hands-on experience in launching a new product line, from market analysis to production and distribution, reinforcing my ability to execute complex projects in the luxury sector.​