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PART ONE: THE PLAN
Mission and Vision Statement
Social Responsibility Plan
Customer Profile and Edge
SWOT Analysis
Brand Identity and Statement
Mission Statement
Our mission is to empower women to build a capsule wardrobe that inspires confidence in every space they enter. We design the essential top for every version of you, from first jobs to first dates. Crafted with responsible sourcing and lasting quality, Rioux is made to fit, made to last, made to go everywhere.
Social Responsibility Plan
​We stray away from fast fashion trends and design with intention, encouraging women to buy less and wear more. Our designs are centered around versatility and longevity with a focus on ethically sourced materials. By focusing on one core piece per collection, we reduce overproduction and encourage mindful consumption.
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United Nations Sustainable Development Goals
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Empowering women stepping into new chapters of life by creating versatile pieces that make you feel confident wherever you are.
Honoring women on both ends of production by producing limited amounts, helping reduce waster and prevent overproduction.
We want to educate our consumers about sustainability and shift industry standards towards circular fashion models.
Triple Bottom Line
People
Supporting women on the consumer and production side by offering inclusive sizing and fair wages.
Planet
To reduce waste, we produce small batches and utilize pre-order demand to avoid overproduction.
Profit
Sustainability practices and brand values will enhance brand loyalty and attract customers wanting to create a capsule wardrobe.
CUSTOMER PROFILE
Avery Labrant
The Rioux girl is a college/post-grad around 21-30, financially dependent on her parents' income, which is between $700,000 and $800,000 annually. She grew up in the suburbs of a big city and attended a big 10 University as a sorority girl. She values her social life but also prioritizes balance.
Competitive Edge
Our brand's competitive edge lies in its focus on one intentional core product designed for longevity, versatility and confidence. We are committed to educating our customers about sustainability by introducing QR code transparency, allowing customers to trace materials, how to care for products and how to style. We empower women to buy less, wear more and choose pieces to grow with them.
Brand Identity Kit
Logo
Alternate Logo
Tag Line
Made to fit,
Made to last, and
Made to go everywhere.
Colors
#e7e7e0
#d5d2cb
#c6d5d9
#7e97a4
#333333
Fonts
Avenir
abcdefghijklmnopqrstuvwxyz
Bebas Neue
abcdefghijklmnopqrstuvwxyz
Mood Board
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Brand Identity Statement
PART TWO: THE PRODUCT
Sourcing
Competitive Costing
Cost Sheets
Sales Projection
Product Inspiration
Concept Board
Fall 2027 Collection
The Contour Blazer
Long sleeve
A blazer-inspired fitted shirt with a sculpted waist, subtle V-front, button-down closure, and removable tie detail that can be worn at the neck or waist.
Material: Hemp
XS- L
Sug. Retail: $175, Wholesale: $65
Delivery: 7/31
The Tunic
Long sleeve
Fluid tunic designed for versatility and elegance. Featuring detachable sleeves for custom styling.
Material: SIlk Georgette
XS-L
Sug. Retail: $150, Wholesale: $55
Delivery: 7/31
The Cami
Tank top
Silk-V Cami with drape and chiffon panel across the chest
XS- L
Material: Silk Charmeuse Satin
Sug. Retail: $110, Wholesale: $40
Delivery: 6/30
The Shell
T-Shirt
A body-contouring silhouette with a tapered waist and back zipper, designed to be worn front or back.
XS- L
Material: Cotton
Sug. Retail: $95, Wholesale: $35
Delivery: 6/30
Sourcing
Our sourcing structure prioritizes partnerships with manufacturers who align with our sustainability goals. Products will be sourced using transparent practices, eco-friendly materials, and local and global partnerships.
United States
104 Anawan Street, Fall River, Massachusetts, 02721
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Small batch production, low minimums, development, sampling and production
International
Via Giovanni Mayr, 10, 20122 Milano MI, Italy​
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Sustainable fabric sourcing, from sampling to production, low minimum orders, transparent supply chain, minimal waste and packaging.
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International
Av. Sacadura Cabral, nº 129, 4480-675 Vila do Conde, Portugal
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Sustainable materials, work with over 20 factories, aligns with SDG goals 1, 5, 8, 9, 12
Competitive Costing
1. AYR: The Tini
$195
95% silk and 5% spandex
Superior heavyweight silk
Retail- $195
Wholesale- $97.5
COG- $48.75
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2. Reformation: Niva Top
$198
71% Naia Renew™ Acetate and 29% Polyester
Made in the USA and silk alternative that cuts carbon and other harmful impacts of silk
Retail- $198
Wholesale- $99
COG- $49.5
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3. Courreges: Heritage Crepe Top
$590
89% polyester and 11% polyurethane
Traceability details
Retail- $590
Wholesale- $295
COG- $147.5
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Sales Projection
PART THREE: THE PARTNER
Distribution
Direct and Indirect Market Channels
Product Placement
Domain Name
Online Competitors
Informational Website
Distribution
My intended distribution strategy is to begin selling to smaller, high-end boutiques in the Chicagoland area. Specifically, boutiques that align with my brand values, focusing on items that stray away from fast fashion trends and embrace versatility and longevity. The selected boutiques attract customers who are young and value luxury, quality and aesthetics, making them ideal to introduce our brand.
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1. Nina
Instagram (No website)
110 E Delaware Pl Suite 102, Chicago, IL 60611, United States
2. Kith
54 E Walton St, Chicago, IL 60611, United States
3. SVRN
171 N Aberdeen St #103, Chicago, IL 60607, United States
Product Placement
Why Nina?
Elevator Pitch
Rioux creates versatile, multi-functional pieces designed to build a capsule wardrobe that moves with you. Each design features thoughtful details such as removable elements, adjustable fits, and hidden functionalities. Crafted from organic cotton, hemp, and recycled materials, our pieces combine sustainability with timeless, flattering silhouettes. Rioux delivers elevated essentials women will reach for again and again.
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How the Retailer Benefits
Carrying Rioux positions NINA as a destination for emerging, female-founded brands that blend sustainability with modern femininity. Rioux complements NINA’s edgy aesthetic while adding wearable, everyday staples that increase outfit-building opportunities in-store.
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How the Brand Supports Profit Goals
Rioux is designed for repeat wear. The versatility of each piece encourages multiple styling options.
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How It Fills a Merchandising Void
Rioux introduces a refined category of multi-functional essentials that bridge the gap between statement pieces and everyday wear. While NINA offers bold, fashion-forward items, Rioux provides the foundational pieces customers need to style them.
Marketing Channels
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Andersonville, Clark St., Chicago, IL
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Date: March 16th and March 17th 2026
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Cost: $400- $800
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Goal: To connect with younger, creative consumers who value sustainability and conscious consumerism.
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100 Oakbrook Center, Oak Brook, IL 60523
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Date: June 6th and June 7th 2026
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Cost: $450
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Goal: To connect with wealthy suburban shoppers who support small businesses and sustainable brands.
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Ravenswood, Chicago, IL
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Date: May 2nd and May 3rd
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Cost: $700
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Goal: To connect with like-minded brands and shoppers in a highly curated event.
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Domain Name
Available Domain: shoprioux.com
Cost: $12.99/year for domain registration, $120/year for hosting (via GoDaddy).
Landing Page
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PART FOUR: THE PROCESS
Marketing Mix and Strategy
Business Plan
Financial Plan
Trade Marking
Brand Extension
Work Cited
Marketing Mix
Rioux directly responds to the growing demand for slow fashion and convenience by offering high-quality and versatile pieces that move beyond fast-changing trends. The brand is built around the concept of a capsule wardrobe, allowing customers to invest in fewer, better items that transition seamlessly from day to night.​
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Phase 1: Introduction / Launch
Strategy: Generate excitement and initial brand awareness through immersive digital storytelling and micro-influencer partnerships.
Tactic: Launch a cinematic campaign inspired by Miu Miu-style narratives, following a city-based woman through her day. The campaign concludes with a limited-time offer to drive immediate conversions.
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Phase 2: Growth
Strategy: Build community and deepen engagement through interactive content and influencer collaboration.
Tactic: Host live styling sessions on Instagram demonstrating multiple ways to wear Rioux pieces. Partner with micro-influencers to create authentic user-generated content using a branded hashtag such as #RiouxForYou,
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Phase 3: Maturity
Strategy: Strengthen brand loyalty and retail partnerships while expanding physical presence.
Tactic: Host experiential pop-up events with partners, such as after-hours shopping, DJs, styling activations, and exclusive promotions.
Business Plan
A Limited Liability Company (LLC) is often ideal for a small fashion-focused venture because it provides personal liability protection, tax flexibility, and operational simplicity. An LLC allows for easy management while shielding personal assets from business liabilities.
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CEO: Sierra Rioux
Oversee the company's overall direction, manage operations, and ensure alignment with the brand’s mission.
Creative: Gabby Thawley
Handle design and product development, ensuring innovative and sustainable offerings.
Social Media: Fizz Vhora
Manage online presence, content creation, influencer outreach, and customer engagement on social media.
Business: Sarah Borsellino
Focus on financial planning, sourcing, and logistics.
Sales: Nikolina Ivancevic
Develop and implement sales strategies, manage retailer relationships, and drive revenue growth.
Advisory Board
Teresa Rioux
Criminal Defense Lawyer
Offer insights into risk management and help my brand build a positive reputation.
Rachel Jimenez
Business owner, Rachel J Styling
Extensive experience in styling and creating positive customer engagement.
Rocco Salviola
CEO and founder of Harmony Health Solutions
Knowledge in running multiple successful business.
Raya O’Neal
Merchandise Manager at Design Collective
Offers data-driven insight into product selection, inventory, and pricing.
Erin Van Buskirk
Vice President of E-commerce at JAYNE Boutique
Optimizes the online customer experience and drives e-commerce sales.
Trade Marking
According to the USPTO Trademark Search, the name Rioux is available.
Brand Extension
The most effective product expansion for our brand is to introduce new, complementary product lines that reflect our mission of sustainability and embody our mantra "To wear everywhere." I plan to expand with a basics line with essential wardrobe pieces: bodysuits, fitted tanks, slips, and layering items. Each collection will use our existing sustainable materials and cater to different target demographics while appealing to our current customers' preferences.
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To expand Market Research...
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1. Leverage Existing Retail Relationships: Collaborate with our current boutique partners during a hosting event.
2. E-commerce Growth: Enhance our online store with targeted digital marketing that features compelling visuals
3. Social Media Campaigns: Launch unique social media campaigns and collaborations with niche influencers to promote the new line.
4. Pop-up Events: Host pop-up shops in high-traffic areas to introduce the collection to a new audience.
5. Strategic Partnerships: Partner with other sustainable brands and like-minded organizations to develop new collections.
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